A young woman with a wide smile, sitting on a metal bench outdoors at a park, looking up at the camera.

Hi, I’m JayLee.

I'm JayLee Johnson, founder of SG Events and a Pacific Northwest-based event planner with over 8 years of experience across some of the most demanding event environments out there; from high-stakes corporate conferences and scientific symposia to weddings, milestone celebrations, and everything in between.

I have spent years working in high-pressure corporate environments where getting things right - on time, on budget, and with no room for error - wasn't optional. That background shaped how I approach every event I take on: with a clear head, a backup plan, and a genuine love for bringing people together.

Whether you're dreaming of a fully managed experience or prefer to take the reins yourself, I'm here to help make it happen. From end-to-end planning and day-of coordination to DIY event consultation, customizable templates, and expert feedback; I offer flexible support tailored to exactly what you need.

My Approach

Events are complicated.

My job is to make them feel Effortless.

I don't wait for things to go sideways before I start problem-solving. By the time your event arrives, I've already thought through the contingencies, confirmed the details twice, and built a timeline tight enough to absorb the unexpected - because it always shows up.

Composure under pressure

Years in high-stress corporate settings taught me how to stay calm and decisive when timelines shift, vendors go quiet, or the unexpected walks through the door.

Logistics that actually hold

I build run-of-show documents and timelines that are realistic, detailed, and designed to flex - because a plan that can't adapt isn't really a plan.

A genuine love for gathering

Whether it's a scientific conference or a backyard wedding, I believe that creating space for people to connect and celebrate is some of the most meaningful work there is.